Marketing

Pardot/MCAE, Mailchimp, email, campaigns, events, audiences

[**Practice websites are doing more work than most firms realise.**
Direct traffic to a practice website may be low, but AI search systems are reading every page and citing what they find. The website's influence on how a firm is described to prospective clients has never been greater.

June 2026](/content/insights/practice-websites-are-doing-more-work-than-most-firms-realise/index.html)

[**Static Lists Are Not Audiences.**
Every organisation has a 'master newsletter list.' Nobody knows who created it. Nobody knows exactly what is in it.

May 2025](/content/insights/static-lists-are-not-audiences/index.html)